Demographic: Primarily used by Gen Z and Millennials.
Features: Multiple ways for users to connect with other known and unknown users.
IGTV: Live streaming of media that is somewhat unmoderated. Most videos roll into the next video unless the user clicks out of this feature. Users can easily get sucked into hours of media consumption.
Stories: Short clips or pictures documenting more personal and less curated experience. Often these are more “funny”. Users can ask their followers anonymous questions, reply, and post the replies. This can quickly turn into drama or “shade.” The stories only stay posted for 24 hours unless the user decides to keep the stories documented on their profile.
DM’s: Have you ever heard the term “sliding into those DM’s”? This is slang for flirting with someone through the direct message feature. Pictures sent through DM can immediately disappear, last for a few seconds, be replayed, or saved forever. This feature makes it easy for nudes and sexualized pictures to be sent discreetly. Many users prefer to communicate with friends or potential new relationships through this feature.
Posts: These are the pictures or videos that you can scroll through on your feed. These are typically curated to look beautiful or peak other’s interest. This is typically the ‘best version’ or representation of the person. Other users can like, comment, or DM someone through a post. Many users are greatly impacted by the amount of likes or comments they receive on a post.
Explore: The explore page is created by a matrix to offer users other posts that they may be interested in depending on what they view and like. This can lead to exposure to posts that the user did not intend or wish to see. This can include sexualized and sometimes pornographic content, even though Instagram prohibits nudity.
Finsta’s: Many teenagers have a “finsta,” or fake instagram page, that it used primarily for close friends. The page is typically private and kept from parents or other users. Finsta’s give the user privacy to post more risque, quirky, or random pictures that they only want to share with a few people.
Instafamous: Instagram has given users a platform to earn money through paid advertisements and become “famous.” An instafamous model portrays fit bodies, curated outfits, vacations, and experiences, perfect makeup, and relationships. This can cause users to feel insecure that they cannot live up to these photoshopped expectations.